Sauber has confirmed it will run as Stake F1 Team Kick Sauber for the next two seasons before it rebrands as Audi in 2026.
The Sauber name will return to the grid next year after operating under the Alfa Romeo banner for the past five seasons through a sponsorship deal.
But following Alfa Romeo’s departure, Sauber has regained the naming rights for the 2024 and 2025 seasons.
Online gambling firm Stake will stay on as title sponsor, while streaming company Kick has stepped up its involvement in the team with its name now on the chassis.
The Hinwil-based outfit’s 2024 car will be known as Kick Sauber C44 and will be driven by Valtteri Bottas and Zhou Guanyu.
Sauber will use the next two years to prepare for its switch to the full Audi works team for the 2026 season, which coincides with a next rules reset.
“Sauber has always been about innovation, breaking the mould and defying convention,” said Sauber team representative Alessandro Alunni Bravi. “The partnership with Kick.com is the latest and boldest display of the philosophy that drives us.
“Kick.com is redefining the way live streaming is done and they will adopt the same disruptive approach in the world of F1. With Kick.com, our goal is to make the next step in finding new and innovative ways to get closer to our fans.”
Kick.com co-founder Bijan Tehrani said the company had been “tremdoius growth” since partnering with the team and was continuing to reach new audiences.
Kick.com co-founder Bijan Tehrani said that the company “has seen tremendous growth since its inception and is continuing to make waves in the streaming industry.
“Kick’s content is fast-paced and engaging, like what we witness every Grand Prix weekend. Just like this partnership, Kick was essentially destined for the racetrack,” he said.
“We are thrilled to take our collaboration to an unparalleled magnitude, backed by our knowledge of the motorsport culture, and our passion for cutting-edge technology.”