Former Formula 1 driver David Coulthard believes other series can learn a lot from Formula E.
The championship’s one-day format and city centre locations appealed to Coulthard, who spent the New York ePrix with Venturi and commentated on the Berlin ePrix.
“Formula E look at it a different way,” he told Read Motorsport. “They’re not restricted to what people classically say is a motorrace. They had two cars, they had drivers changing cars, one day events in the heart of the city.
“I think they touched on something because, yes, I love the British Grand Prix – it was a fantastic family weekend – but it’s a big commitment in terms of time and money to do that.
“For a lot of people, a one-day event in the city can be something very nice for a family day out.
“I think there are things that other championships can learn.”
One championship Coulthard predicts could take a lead out of Formula E’s book is DTM.
The German touring car championship has suffered due to FE’s success, with Mercedes announcing it would leave DTM to focus on the electric racing series.
Coulthard doesn’t think Formula E is competition to DTM, but believes the championship needs to acknowledge the electric revolution.
“Formula E is well established. Manufacturers are increasing their involvement there,” he said.
“It’s not a competition to DTM, or a competition to Formula 1, but it has its own niche.
“In terms of marketing your products, Mercedes aren’t going to sell single seater Formula E cars to families. They’re going to sell C Classes and E Classes with either hybrid or fully electric drive trains.
“So maybe in the near future that’s where DTM has to look.
“How the power comes to the car, I think in the end won’t really matter to the younger generation.”