Williams has unveiled a new-look livery and title sponsor ahead of the 2019 Formula 1 season at the team’s base in Grove.

The British outfit cut ties with its original title partner Martini after the alcoholic brand pulled the plug on its five-year sponsorship deal at the end of last year.

At the launch event, Williams announced a partnership with telecommunications company ROKIT, also revealing a light blue and white livery on the FW42.

Williams comes off the back of its worst season since 2013, registering just seven points over the campaign to prop up the constructors’ standings for the first time in its 41-year history.

Deputy team principal Claire Williams said: “We are delighted to welcome ROKiT to our team as our title partner for the 2019 season and beyond.

“We share many similar values and aspirations with ROKiT; primarily putting engineering and innovation at the core of everything we do in our pursuit to be the best – the perfect platform from which to start a partnership.

“ROKiT is on an exciting journey in their world of telecommunications, as we are at Williams as we build the team for a successful future.

“Taking that path together will make us both stronger in our endeavours and so I can’t wait to get started.”

Jonathan Kendrick, Chairman of ROK Brands added: “With ROKiT launching in 2019 we wanted a global platform that would help us tell our story of innovation. Williams Racing is the perfect partner.

“With them we can bring F1 to audiences in new and pioneering ways. Through our glasses-free 3D technology and our Wi-Fi capabilities, we aim to make Formula 1 even more accessible for all.

“Williams Racing exists purely to race in the top echelon of motor racing and we see the exciting partnership of ROKiT Williams Racing as the beginning of an ambitious and exciting road back to the podium.”

The team sports an all-new driver line-up in 2019, with Formula 2 champion George Russell and Robert Kubica, who competes in his first season since his near-fatal rallying accident eight years ago.