Renault has announced it will be rebranded as the Alpine Formula 1 team from the 2021 season.

As part of a new strategy to promote the Alpine brand, which is part of Renault’s car division, the French outfit will race under a new name next season.

Renault appointed a new CEO in the form of Luca de Meo at the beginning of the year, and after sweeping changes in the wider Renault group, confirmed at the Italian Grand Prix its F1 team will undergo a rebrand.

“Alpine is a beautiful brand, powerful and vibrant, that brings a smile to the faces of its followers,” De Meo said.

“By introducing Alpine, a symbol of French excellence, to the most prestigious of the world’s automotive disciplines, we are continuing the adventure of manufacturers in a renewed sport.

“We are bringing a dream brand alongside the biggest names, for spectacular car races made and followed by enthusiasts. Alpine will also bring its values to the F1 paddock: elegance, ingenuity, and audacity.”

The Enstone-based team will ditch the yellow and black livery that it has sported since returning to F1 in 2016, switching to a blue colour scheme to represent France’s national colours with the addition of the French tricolore.

Aside from its road cars, Alpine has been racing sports cars in the World Endurance Championship, competing in the LMP2 class and previously in rallying.

Renault will continue to provide engines, retaining the E-tech name, but in a nod to the A110 the chassis will be designated to the Alpine brand.

Renault boss Cyril Abiteboul has already been confirmed to be heading up the Alpine project alongside his F1 commitments, with task of elevating Alpine’s presence in motorsport.

“This change comes at a key moment in the trajectory of the team and the sport,” Abiteboul said. “Alpine brings a new meaning, new values and colours to the paddock with the spirit of competition from other worlds and French creative agility.

“These will be assets in the preparation of 2022 deadlines. The new regulatory and financial framework will establish the conditions for a fairer motor sport in its redistribution of revenues; simpler and progressive in its governance.

“The implementation of the “budget cap” will put an end to the expense race and will allow the signatory teams to be measured for their sporting value. Alpine has its place in Formula 1 and can challenge for victory.”