Force India have announced they will continue their partnership with Hype Energy Drinks throughout 2016, having begun their association last year.
The branding of the company will be displayed on the cockpit of the new VJM09 car, the inside of the rear wing end plate, and also on the race suits of drivers Sergio Perez and Nico Hulkenberg.
This also gives fans the opportunity to get closer to the brand. Such promotions as social media competitions are just part of a plan to indulge fans during the season, as well as the expansion of the #MFPClub terrace at certain races.
Force India’s Team Principal and Managing Director, Vijay Mallya, is delighted about their continued agreement: “Hype Energy is one of those exciting brands that fits perfectly with Formula One. We enjoy working with them and it’s great to see the brand going from strength to strength with the introduction of new products.
“With their support last year we enjoyed our best ever season, so I’m delighted that we have expanded the partnership for 2016 and look forward to further shared success.”
The CEO of Hype Energy Drinks, Bertrand Gachot, is also pleased with the deal: “We’re extremely pleased and excited to continue our partnership with Sahara Force India. Last year, thanks to the great successes of the team, the Hype brand enjoyed huge growth and strengthened its global position in the functional drinks category.
“I enjoy working with this team and from a personal perspective, it’s a natural choice. I was involved with the team since its creation in 1990 and raced for them in 1991 [as Jordan]. Now, as a sponsor, I’m proud to still work with some of the same people as I did as a racing driver. I have immense faith in them. I would also like to thank Vijay for making this possible and Otmar [Szafnauer, Chief Operating Officer] for his great strategic work.”
The new VJM09 car with this branding will be seen during the first testing sessions in Spain next week, with the new car being unveiled at 0730 GMT on Monday.
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